Extraordinary Angles: A Lifestyle Video Series

Today we announced the launch of our Extraordinary AnglesSM lifestyle video series showcasing unique properties and lifestyles from around the world. Each three to five minute “webisode” takes viewers on inspiring tours through some of the finest properties represented by the Sotheby’s International Realty® brand in the world’s most distinct locations. Additional videos planned for later this year.

Here is a peek at the first four videos in the series. Watch the full length webisodes on our website.

Kitchens




Wine Cellars




Oceanfront




Ski Properties


“Our research tells us that today’s luxury consumer seeks a home that meets their unique lifestyle, so at the Sotheby’s International Realty brand, we truly understand the important role lifestyle plays in the purchase of a property,” said Wendy Purvey, chief marketing officer, Sotheby’s International Realty Affiliates LLC. “We also know that today’s consumers are looking to gather information through video because it offers a unique, immersive experience. Video enables us to truly showcase the intangible lifestyle a property offers, opening the door to their potential next home, no matter where in the world it is located.”

View the full-length webisodes > 

Sotheby’s International Realty Brand Expands Presence in Montana

Sotheby’s International Realty Brand Expands Presence in Montana

Sotheby’s International Realty Affiliates LLC today announced that Glacier Sotheby’s International Realty has acquired Maddux Real Estate Group in Missoula, Mont., which now will operate as Glacier Sotheby’s International Realty.

Ross Pickert is broker/president of Glacier Sotheby’s International Realty. With the addition of this office, which is located at 321 North Higgins Avenue in Missoula, the Sotheby’s International Realty® network now has seven affiliated offices throughout Montana operating as Glacier Sotheby’s International Realty and Big Sky Sotheby’s International Realty.

“The addition of this office expands the Sotheby’s International Realty brand’s footprint into Missoula, a new and significant market for us,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “Glacier Sotheby’s International Realty now has five offices and looks forward to serving the Missoula and Bitterroot Valley areas.”

According to Pickert, the Sotheby’s International Realty® brand’s support has been critical in his company’s expansion efforts. “With the support of the Sotheby’s International Realty brand, we are proud to offer our quality services in this significant market,” he said. “Maddux Real Estate Group, a boutique real estate brokerage located in the heart of downtown Missoula, was founded last May by Dawn Maddux. Under her leadership, they created a niche company focusing on high-end properties, developments and land and building packages. We proudly welcome them to our team.”

The Sotheby’s International Realty network currently has more than 14,500 independent sales associates located in approximately 700 offices in 52 countries and territories worldwide. Glacier Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

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Massachusetts Firm Joins Sotheby’s International Realty Brand

Massachusetts Firm Joins Sotheby’s International Realty Brand

Sotheby’s International Realty Affiliates LLC today announced that Harborside Realty in Marblehead, Mass., is the newest member of its real estate network and will now operate as Harborside Sotheby’s International Realty.

Michael Cannuscio, Dick McKinley and Matt Dolan is broker/owner of the firm, which is located at 72 Front Street in Marblehead, and serves Marblehead and the adjacent markets. With the addition of this firm, the Sotheby’s International Realty® brand now has 31 offices throughout Massachusetts.

“Michael and his team of 30 associates have a true understanding and appreciation for their market’s unique attributes,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “They are known for their focus on service, and we proudly welcome them to our worldwide network and the outstanding group of offices that serve Massachusetts.”

According to Cannuscio, the Sotheby’s International Realty brand offers his firm a global reach that complements their local market experience. “With the support of the Sotheby’s International Realty brand, we will receive worldwide exposure for our market and the outstanding properties we represent,” he said. “Our market area has distinct characteristics filled with historic districts and wonderful seaside neighborhoods that necessitate an in-depth local knowledge, which our agents are known for. We are focused on achieving our clients’ objectives and their satisfaction with a high level of professionalism, market knowledge and service.”

The Sotheby’s International Realty network currently has more than 14,500 independent sales associates located in approximately 700 offices in 52 countries and territories worldwide. Harborside Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

Search Luxury Homes for Sale in Massachusetts >

Virginia Firm Joins Sotheby’s International Realty Brand

Virginia Firm Joins Sotheby’s International Realty Brand

Sotheby’s International Realty Affiliates LLC today announced that Virginia Realty & Relocation in Richmond, Va., is the newest member of its real estate network and will operate as The Steele Group Sotheby’s International Realty.

Bill Steele is broker/owner of the firm, which is located at 6726 Patterson Avenue in Richmond, and will serve the greater Richmond metro area.

“Richmond is known for its central location on the East Coast between the mountains and the ocean, as well as for a wide range of housing options from historic to contemporary,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “With the Sotheby’s International Realty brand’s focus on lifestyle, entrance into this market was important for us. Bill Steele and his team are a trusted resource in Richmond. Established in 1949 as Procter Realty, Bill purchased controlling interest of the firm in 1999 and renamed it. Their outstanding history of excellent service makes them an ideal fit for our network.”

“With the support of the Sotheby’s International Realty brand, we look forward to introducing our properties to a global audience of potential clients,” said Steele, who cites his firm’s focus on honesty, integrity and superior service as a key to its success. “With Richmond’s proximity to historic sites and the nationally acclaimed James River, the market is defined by its breadth of housing opportunities located in settings ranging from revitalized downtown neighborhoods to country pastureland and everything in between.”

The Sotheby’s International Realty® network currently has more than 14,500 sales associates located in approximately 700 offices in 52 countries and territories worldwide. The Steele Group Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

Search Luxury Homes for Sale in Virginia >

 

Sotheby’s International Realty Brand Enters the Canary Islands, Strengthening its Presence in Spain

Sotheby’s International Realty Brand Enters the Canary Islands,  Strengthening its Presence in Spain

Sotheby’s International Realty Affiliates LLC today announced that Key Properties, an established brokerage firm on the island of Tenerife since 1996, has joined its luxury real estate network and now will do business as Canary Islands Sotheby’s International Realty.

The firm, which is managed by Diego Cano Porqueres, serves the high-end real estate market on Tenerife and throughout the Canary Islands. The Sotheby’s International Realty® network already has firms across Spain in Madrid, Costa del Sol, Costa Blanca and the Balearic Islands of Mallorca and Ibiza.

“Our expansion across Europe continues our commitment to providing access to the Sotheby’s International Realty network’s exclusive real estate services in key markets around the world,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “This affiliation, which strengthens our overall presence in Spain, offers us immediate entrance into the exciting Tenerife market. We are very pleased that our global clientele will have access to our services in this beautiful Spanish island and beyond.”

According to Porqueres, his firm has adapted to the multicultural market needs of Tenerife over the course of the last two decades. “I am confident the Sotheby’s International Realty brand will attract many qualified, international buyers into Tenerife,” he said. “Throughout the years, our firm has grown by anticipating and successfully adapting to extremely volatile market conditions. Our clients know that collaborating with our company means a long-lasting establishment of mutual trust. We have sold some of the most emblematic resorts in the south of the Island. Our professional team of experienced, international real estate consultants looks forward to helping our global clients buy extraordinary properties in Tenerife and the Canary Islands.”

The Sotheby’s International Realty network currently has more than 14,500 sales associates located in approximately 700 offices in 52 countries and territories worldwide. Canary Islands Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

Search Luxury Real Estate in Spain >

Sotheby’s International Realty Brand Welcomes Upstate South Carolina Firm

Sotheby’s International Realty Brand Welcomes Upstate South Carolina Firm

Sotheby’s International Realty Affiliates LLC today announced that Justin Winter and Associates, LLC in Sunset, S.C., is the newest member of its real estate network and will operate as Justin Winter Sotheby’s International Realty.

Justin Winter is broker/owner of the firm, which is located at 119 Buck Ridge Road in Sunset, S.C., on Lake Keowee. With the addition of this firm, the Sotheby’s International Realty® network now has five independently owned and operated member companies throughout the state including: Celia Dunn Sotheby’s International Realty in Bluffton; Daniel Ravenel Sotheby’s International Realty in Charleston; Laissez Faire Sotheby’s International Realty in Aiken; and Prince George Sotheby’s International Realty in Pawleys Island.

“For nature lovers, Lake Keowee offers clear crystal waters, a backdrop of majestic mountains and world-class amenity communities including The Cliffs® and The Reserve at Lake Keowee®,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “For the last 10 years, Justin and his team have been a trusted resource in these communities. We proudly welcome Justin Winter Sotheby’s International Realty to our network and look forward to bringing our brand’s global reach to this market.”

Winter’s firm has a reputation for providing knowledgeable and professional real estate counsel. “We focus on earning the trust and respect of our clients,” Winter said. “As property owners and club members in the communities in which we serve, we have an in-depth knowledge of our market and the unique lifestyle this area offers. We look forward to introducing this very special region to both domestic and international audiences. With the support of the Sotheby’s International Realty brand, that’s now possible.”

The Sotheby’s International Realty network currently has more than 14,500 sales associates located in approximately 700 offices in 52 countries and territories worldwide. Justin Winter Sotheby’s International Realty listings will be marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

Search Luxury Real Estate in South Carolina >

‘Best in Category’ for Seventh Consecutive Year in Franchise Business Review’s Franchisee Satisfaction Awards

‘Best in Category’ for Seventh Consecutive Year in Franchise Business Review’s Franchisee Satisfaction Awards

Sotheby’s International Realty Affiliates LLC today announced it won Franchise Business Review’s Best in Category for Real Estate Franchisee Satisfaction award for the seventh year in a row.

The Best in Category award measures franchisee satisfaction with their franchisors and is part of the 9th annual Franchisee Satisfaction Awards presented by Franchise Business Review. In addition to its real estate ranking, the Sotheby’s International Realty® brand also came in third overall among the Top 50 “Systems with 250 or more units,” which is a ranking of all franchise systems across all categories with more than 250 locations.

“We are very proud to receive this distinction for the seventh year in a row as it demonstrates that we are providing our network members with quality service and valuable tools and resources,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC. “Our goal is always to help our network achieve greater levels of success. This award is so important to us because it is measured by input from our most important asset: our affiliates.”

Franchise Business Review surveyed more than 26,000 franchisees from more than 350 leading systems for the annual Franchisee Satisfaction Awards. Franchises were evaluated in five areas: training and support, franchise system, franchisor/franchisee relations, financial opportunity and overall satisfaction. Additionally, demographic and lifestyle questions gave a 360-degree view of the franchise ownership experience. Franchise Business Review is a national franchise market research firm that performs independent surveys of franchisee satisfaction and franchise buyer experiences. For a complete list of this year’s award winners, go to www.FBR50.com.

“The Sotheby’s International Realty brand has been No. 1 in our Real Estate category since they began surveying in 2008,” said Franchise Business Review president Michelle Rowan. “Their leadership is highly focused on the success of their franchisees, and it shows, year after year, in the culture of the company and the satisfaction of their agents.”

The Sotheby’s International Realty network currently has more than 14,500 sales associates located in approximately 700 offices in 52 countries and territories worldwide. Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the network’s brokers and clients benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

 

Sotheby’s International Realty Reports Gains in Key Performance Metrics for 2013

Sotheby’s International Realty Affiliates LLC today said its U.S.-affiliated brokers and sales professionals handled 24 percent more transaction sides in 2013 than 2012 – nearly three times better than the 9.2 percent gain in home sales sides reported for the overall market by the National Association of Realtors.®

The Sotheby’s International Realty® brand’s sales volume grew by 29 percent in 2013, compared to 19 percent for the overall market, according to the National Association of Realtors.

Global Growth

The Sotheby’s International Realty brand also reported growth in its global network, which encompasses 52 countries and territories worldwide. At year-end, the network totaled 700 offices, a gain of 6 percent, and more than 14,500 sales associates, up 13 percent. Sotheby’s International Realty affiliates worldwide reported 31 percent same store growth in sales volume.

“The luxury sector truly led the resurgence in the overall market in 2013,” said Philip White, president and chief executive officer, Sotheby’s International Realty Affiliates LLC, citing a combination of strong interest among international buyers, low interest rates, less inventory and increased consumer confidence in the economy.

Melbourne AustraliaEureka Penthouse | Melbourne, Australia | Melbourne Sotheby’s International Realty

Outside the United States, the Sotheby’s International Realty brand expanded its network in 2013 to provide its real estate services in: Cabarete, Dominican Republic; Swatar, Malta; Manila, Philippines; Melbourne and Gold Coast, Australia; Lugano, Switzerland; Dubai; United Arab Emirates; Riyadh, Saudi Arabia; and Panama City, Panama. The Sotheby’s International Realty brand also added six new residential real estate firms to its network across the United States in the following markets: Claremont and Palo Alto, Calif.; Westborough, Mass.; Charlestown, R.I.; Concord, Mass.; and Durango, Colo.

In 2013, the Sotheby’s International Realty brand also won Franchise Business Review’s Best in Category for Real Estate Franchisee Satisfaction award for the sixth year in a row and ranked second overall among the Top 50 Systems across all categories with 250 or more locations.

The Sotheby’s International Realty network is poised for continued growth this year. “We look to continue our worldwide growth, most significantly in Asia with the opening of Beijing Sotheby’s International Realty slated for the first quarter of 2014,” White said.

Marketing

From a marketing perspective, the brand’s 2013 campaign delivered more than 700 million impressions. At the core of the Sotheby’s International Realty 2013 strategy was its relationships with pre-eminent media powerhouses including The New York Times, The Wall Street Journal and The Telegraph Media Group in both the print and online arenas, developed to showcase unique properties from the brand’s worldwide network.

The most innovative aspect of the Sotheby’s International Realty brand’s 2013 marketing efforts was the launch of a custom iPad application that enabled its complete marketing program to be made available digitally for network members to present to consumers on listing presentations via a unique, interactive format created using the Adobe Digital Publishing Suite.

Last year also saw the expansion of the Sotheby’s International Realty brand’s series of branded websites for specialty markets with the launch of Golf and Historic. Finally, the brand was featured on the ABC Supersign located in New York City’s Times Square at 44th and Broadway for the month of December in collaboration with the New York Stock Exchange. The 15-second video highlighted its lifestyle focus and drove viewers to sothebysrealty.com for more information.

White said the Sotheby’s International Realty brand will continue looking for ways to utilize the latest technologies to enhance the real estate buying experience for consumers and further solidify its position as a leading luxury real estate organization.

The Sotheby’s International Realty network currently has more than 14,500 sales associates located in approximately 700 offices in 52 countries and territories worldwide. Sotheby’s International Realty listings are marketed on the sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the network’s brokers and clients benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.

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